Sam Horn The Intrigue Expert
Sam Horn President of Sam Horn Consulting-Keynotes
Washington DC. (Since 1981)
office: Cheri Grimm 805-528-4351 . . . DC. 703-476-6411
Imagine…
You’re an author who has spent months (years!) writing the perfect novel.
You are going to a conference and will have 60 seconds to pitch your idea to publishers.
What will you say in a minute that will make them sit on the edge of their seats begging,
“Tell me more!”
As a business owner you meet an ideal potential client on an elevator
who asks “what do you do?” Can you describe your business in a way that makes this
person ask for an appointment – all before you get to the 12th floor?
You are an inventor that has created a product that will change people’s lives. Have you named it in a way that makes people go “YES! I want to buy it!”
within seconds?
The answer you give could be the difference between “pass” and “YES,” a dead end and
an open door, selling nothing and selling millions - this is the way the world works (I want
to revise this last part of the sentence)
Whether you’re an author, business owner or inventor; sales person, non-profit
organization, or lobbyist; fundraising chair, realtor, or mayor - there are moments where
you must POP! and stand out of the crowd.
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